摘 要
在经济全球化的背景下，增强国际竞争力是企业生存的客观要求，也是企业发展壮大的必然选择。目前随着我国通信设备制造业的崛起，越来越多的我国通信设备制造厂商在满足国内市场需求的同时，积极开拓国际市场取得成功。深圳华为技术有限公司作为中国电信制造的龙头企业，它在进军国际市场中取得优异的成绩。研究华为的国际竞争力状况，对国际化进程中的中国企业具有十分重要的参考价值和实践意义。当前我国企业竞争力的情况为……。华为的国际竞争力现状为……。华为国际化成功的因素主要是……。华为所面临的机遇为……；面临的挑战为……。对华为进一步国际化发展的策略和建议为……。对中国制造业全球化的建议为……。
关键词：企业；国际竞争力；华为；制造业；国际化
Huawei international competitiveness condition and further enhance the countermeasure analysis
Abstract
In the context of world economic integration, enhancing international competitiveness is an objective requirement of business survival, but also an inevitable choice for enterprise development and growth. At present along with the rise of China’s telecommunications equipment manufacturing industry, more and more of China’s telecommunications equipment manufacturers to meet domestic market demand, we will actively explore the international market success. Shenzhen Huawei Technology Co.Ltd. as a leading enterprise of China Telecom made it into the international market, achieved excellent results. Huawei’s international competitiveness study the situation on the one hand can help domestic firms to determine their current stage of the domestic and foreign markets, the status quo,More important is that it can help companies clear what strategy should be used to successfully implement an international scale. And in the process of internationalization may face problems in taking appropriate measures to prevent these problems. Being involved in international competition, manufacturing enterprises. Is of great reference value and practical significance.…．
Keywords: enterprise; International Competitiveness of Enterprises; Huawei;
Manufacturing; Internationalization
目 录
1 引言……………………………………….. 1
1.1选题的背景…………………………………………… 1
1.2选题的意义和目的……………………………………… 1
1.3研究方法与技术路线……………………………………. 1
2 相关理论综述………………………………… 2
2.1 国外理论研究述评……………………………………… 2
2.2 国内理论研究述评……………………………………… 4
3 企业国际竞争力的概述…………………………. 5
3.1企业国际竞争力的内涵界定………………………………. 5
3.2企业国际竞争力的影响因素………………………………. 6
4 企业国际竞争力的评价体系……………………… 6
4.1 IMD的企业国际竞争评价指标体系…………………………. 6
4.2 WEF的企业国际竞争力评价指标体系……………………….. 7
4.3 我国的企业国际竞争力评价指标体系……………………….. 7
5 华为国际竞争力现状分析……………………….. 8
5.1华为公司介绍…………………………………………. 8
5.2 华为国际化进程回顾……………………………………. 9
5.3华为国际化成功因素分析……………………………….. 11
5.4 国内外竞争对手分析…………………………………… 13
6 华为提升国际竞争力面临的机遇和挑战……………. 15
6.1 机遇……………………………………………….. 15
6.2 挑战……………………………………………….. 16
7 华为国际化下一步发展的对策与建议……………… 18
7.1进一步与合作伙伴广泛展开战略合作 ……………………… 18
7.2构建高质量的低成本优势……………………………….. 18
7.3 把握好海外客户需求…………………………………… 18
7.4 引入国际化人才………………………………………. 18
7.5 近一步提升研发能力…………………………………… 19
7.6 谨慎进入高风险国家市场……………………………….. 19
8 结论………………………………………. 19
参考文献…………………………………….. 21
致谢………………………………………… 22
