区域性园林绿化公司目标市场营销策略分析
摘 要
园林绿化行业竞争日益激烈，正确选择和定位自己的目标市场，是重要的竞争策略。本文以一家区域性园林绿化公司为例，对区域性园林绿化公司的目标市场营销策略进行研究。文章首先描述论文的研究背景与研究意义以及园林绿化行业的国内外发展现状，并阐述此次论文撰写应该解决的问题；其次简要介绍了A绿化公司的基本情况，并对A绿化公司进行内外部环境影响因素的分析，借助五力分析模型加以解释说明；随后主要阐述了A绿化公司目前的目标市场定位分析，同时描述该绿化公司营销策略的制定；最后对全文进行了概括性总结。
关键词：区域性园林绿化公司；目标市场营销策略
Regional landscaping company target market marketing strategy analysis
Abstract
The landscaping industry increasingly fierce competition, the correct choice and positioning their target market, is an important competition strategy. In this paper a regional landscaping company as an example, the regional landscaping company target market marketing strategy for research. This article first described the research background papers and research significance and landscaping industry in the domestic and international development present situation, this thesis writing, and the problems which should be solved; Second briefly introduced the basic situation of the A landscaping company, and the internal and external environment for A landscaping company the analysis of the affecting factors, with the aid of five competitive forces model analysis to explain; Then mainly expounds the current target landscaping company A market positioning analysis, at the same time, also describe the landscaping company marketing strategy formulation; At last the full text of this paper summarizes preliminary.
Keywords: Regional landscaping company; Target market marketing strategy
目 录
