摘要
秋林汽车坐垫自上市以来就注重开拓北方市场，发展非常迅速。大庆一直是北方最大的汽车销售市场，秋林公司在大庆开拓汽车坐垫市场有其必要性和可行性，在对秋林公司进行可行性分析时，重点对其进行SWOT分析，根据SWOT分析，本文提出在秋林公司进入市场初期时将中青年人市场定为目标市场，并提出了相应的产品策略、价格策略、分销策略和促销策略，最后分析了开拓市场时应注重的风险和规避方法。
关键词：秋林汽车坐垫；大庆市场；SWOT分析；营销策略
Abstract
Qiulin auto cushion since listing will pay attention to develop the northern market, develop very quickly. Daqing is the North ‘s largest car market, company will open up the market in Daqing has its necessity and feasibility, in its based on the SWOT analysis, put forward to will initially in the youth market as the target market, and put forward the corresponding product strategy, price strategy, distribution strategy and promotion strategy.
Keywords: Qiulin auto cushion; Daqing market; SWOT analysis; marketing strategy
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