内容摘要
上海风意机电设备有限公司凭借压力变送器和磁致伸缩传感器这两类产品的生产制造经验等方面的优势，销售收入逐年增加，基本达到了传感器行业的整体增长水平。上海风意机电设备有限公司自 2005 年开始向装备配套行业发展，公司董事会希望通过这样的发展战略使 上海风意机电设备有限公司实现跨越式增长，但实际的增长速度不理想，上海风意机电设备有限公司的装备配套之路走的并不顺利，在市场营销策略方面暴露出了一些问题，阻碍了其快速发展的步伐。
本文针对 上海风意机电设备有限公司的营销策略现状，对其面临的问题进行了分析，从行业、竞争、顾客等角度进行了分析，旨在找到上海风意机电设备有限公司能够保持销售收入增长的原因，以及市场营销方面存在问题的原因，并对上海风意机电设备有限公司未来的市场营销活动给出了建议，希望对上海风意机电设备有限公司未来的发展起到一定的借鉴意义，对其他面临类似问题的企业有一定的帮助。
关键词：营销策略；市场营销；发展
Abstract
Shanghai wind Italian electrical and mechanical equipment limited company by virtue of the pressure transmitter and the magnetostrictive sensor for these two types of products production experience and other advantages, sales income increased year by year, reached the sensor industry overall level of growth. Shanghai wind Italian electrical and mechanical equipment limited company since the beginning of 2005 to the equipment industry development, the board of directors of the company hope that through such a development strategy to make Shanghai wind Italian electrical and mechanical equipment limited company implementation to span type grows, but the actual growth rate is not ideal, Shanghai wind Italian electrical and mechanical equipment limited company of equipment of road is not smooth, in the marketing strategy has exposed some problems, has hindered its rapid pace of development.
This article in view of Shanghai wind Italian mechanical and electrical equipment company’s marketing strategy present situation, the problem that face undertook an analysis, from the industry, competition, customer and so on were analyzed, aiming to find the Shanghai wind Italian electrical and mechanical equipment limited company to maintain sales growth causes, as well as the marketing of the causes of the problems, and to Shanghai wind Italian electrical and mechanical equipment limited company future marketing activities gives suggestions, hope for Shanghai wind Italian electrical and mechanical equipment limited company future development of certain reference meaning to others facing similar problems, the enterprise must have the help of.
Key words: marketing strategy; marketing; development
目 录
2 上海风意机电设备有限公司的营销策略现状分析……………. 2
3.1 顾客集中在过程控制领域，缺乏大客户…………………… 6
3.3 营销分支机构结构不合理，管控力度不够…………………. 7
4 上海风意机电设备有限公司 4P营销组合策略的实施建议……… 7
4.2.3其它价格策略和价格维护……………………………. 8
4.4.1企业销售员工的推销……………………………….. 9
4.4.2为推销企业的商品、服务或观念，通过各种媒介发布有关信息… 10
4.4.3企业的现代网络营销………………………………. 10
