试论广告对票务营销的重要性
摘要
广告在当今社会中正扮演着越来越重要的角色。越来越多的票务公司也更加青睐于广告宣传这种营销手段。我国目前广告在票务营销中也很是火爆,但是也存在着很多的问题,如何解决这些问题和更好的发展我国的票务营销中的广告也是很值得关注的。广告可以强调票务营销的文化内涵，它是将文化因素渗透到营销的整个过程，是提升产品及服务的附加值，更好地实现市场交换的营销方式，也是现代推崇的营销方式之一。
关键词：广告、票务营销、票务公司
Abstract
Advertising in modern society is playing a more and more important role. More and more ticketing company is more popular in the advertising of this kind of marketing method. Our country’s current ticket marketing of TV advertising is very popular, but there are also many problems, how to solve these problems and better development of China’s ticket marketing advertising is also very worthy of attention. Advertising can emphasize the ticket marketing cultural connotation, it is the cultural factors permeate the entire marketing process, is to enhance the added value of products and services, to better achieve the market exchange marketing way, is also the modern respected one of the ways of marketing.
Key words: advertising, marketing, ticketing ticketing company
目录：
一、广告对票务营销的重要性
二、广告和票务营销中的联系
三、广告对票务营销的对策
