我看新媒介的社会化营销——以新浪为例
摘要
随着经济的发展，在人民物质生活日益丰富的同时，曾经在中国人消费进程中以高度趋同性为特征，占据主导地位的大众消费正分崩离析、逐步瓦解，取而代之的是小众化和碎片化的消费，消费者的内心需求既不想去随波逐流，还希望有归属感和聚本来就是一个辩证的统一体，分化就是意味着聚合，这正如小众与大众一样，也是一个相对性的概念，消费者的内心需求是推动着消费者异动内部的动因，新媒介发展的迎合并且推动了消费者分化与重聚的进程，为消费者的社会参与和自我的表达意识的强化提供了可能，新媒介提供了消费者的分化与重聚的平台。
关键字：概念；新媒介；消费者；
Abstract
With economic development, people’s material life is becoming richer at the same time, have a high degree of convergence in the consumption process of the Chinese people is characterized by the dominant mass consumption is falling apart, and gradually disintegrate, replaced by a small minority and debrisconsumption, the heart needs of consumers neither want to follow the crowd, also want to have a sense of belonging and polyethylene has always been a dialectical unity, differentiation is the mean aggregation, which, as a small minority with the public, is a relative concept, consumerone’s innermost needs are driving the consumer transaction internal motivation, the development of new media to meet and promote the process of consumer differentiation and reunited, provides the possibility for the consumer’s social participation and enhanced the expression of self awareness, new mediadifferentiation provides consumers with the reunion of platform.
Keywords: concept; new media; consumers;
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