摘要：伴随着互联网技术的快速发展时代，很多企业在网络营销方面面临着巨大的挑战，现在的网络环境已经同以前的网络时代有巨大差别，网络营销这种特殊的营销方式迎新而上逐渐的发展起来，它是以网络为营销工具，通过各种网络媒介，达到营销的目的。我国网络营销的兴起迎合了时代发展的要求，通过开展网络营销促进了我国行业的优化升级，但是由于起步晚，基础薄弱，导致我国网络营销的发展缓慢。因此，本文主要以炘宇（北京）管理咨询有限公司为例，分析了其网络营销策略面临的问题，并提出了合理的解决对策，希望能对今后我国的企业在网络营销策略方面带来一定的帮助。
关键字：网络营销 策略 互联网
Abstract: with the development of Internet technology, the Internet has entered the era of web 2. In this era, the enterprise network marketing is faced with the environment is not the same as before. With the popularity of the Internet, Internet marketing is gradually rising, it is the network as a marketing tool, through a variety of network media, to achieve the purpose of marketing. The rise of network marketing in China to meet the requirements of the times, through the development of network marketing to promote the optimization and upgrading of China’s industry, but due to the late start, the foundation is weak, leading to the development of network marketing in China is slow. Therefore, this article mainly to Xin Yu (Beijing) Management Consulting Co., Ltd. as an example, analyzes the network marketing strategy, and puts forward the reasonable measures, hope for the future of our country’s enterprises to bring some help in the network marketing strategy.
Key words: network marketing strategy Internet
目录
第四章 炘宇（北京）管理咨询有限公司开展网络营销的建议… 6
