摘要：

目前，国际上的大型城市正在完成由制造业主导型经济向服务业主导型经济的转变。在这个提升和转变的过程中，创意产业成为了经济快速发展的重要增长点。而动漫产业作为创意产业的重要组成部分，越来越受到世界的关注[1]。随着新媒体时代的到来为动漫产业的发展提供了新的途径，从互联网到手机媒体，不同的产品呈现终端改变了动漫产品的生产及消费方式，同时动漫产业链也得以更加的丰富与完善；而中国的动漫事业虽然起步很早，但由于社会和历史的原因，造成中国动漫产业仍处于发展的初级阶段，然而新媒体自身依旧存在不足之处，值得我们思考的是如何利用新媒体发挥出动漫产业最大效用。

关键字：

新媒体中国动漫产业营销策略市场运作创意产业

In the new media under the influence of the Chinese animation industry marketing strategy

Abstract:

At present, the international big city is being completed by the manufacturing dominant economy to service industry leading economic transformation. In the promotion and the transformation process, creative industry has become the rapid economic development of the important growth point. While the animation industry as an important part of creative industry, more and more get the attention of the world. With the arrival of the era of new media for the development of animation industry has provided a new way, from the Internet to mobile phone media, different products terminal changes animation production and consumption patterns, at the same time animation industry chain will be more rich and perfect; and China ‘s animation industry started very early, but as a result of social and historical reasons, A Chinese cartoon industry is still at the primary stage , however the new media itself still exist deficiencies, worthy of our consideration is how to use the new media to play the animation industry.