摘要
衣食住行，住“家”是每一个心灵的温馨港湾。伴随着物质生产增长和社会发展，人的需求与对自然的理解和产品与用户相互作用的关系愈来愈紧密，人们意识到伴随生产而来的对自然的破坏，同时追求的也不再是简单的攫取自然给予的资源，而开始转向了对精神世界的追求；通过一系列的调研发现，近些年来越来越多的关注点放在了消费者满意度上，各行业越来越重视顾客的深层需求和感受；而对用户“感情”照顾深刻，能让用户参与互动，感受产品其中的故事或者透露出的一定哲理性的设计将成为未来的趋势，但在市场上为空白或刚开始萌芽。本课题的研究范围是一个针对年轻市场的情感化家居品牌概念，能够让年轻消费者在透过与产品的互动“交流”，感受产品的语言，创造他们之间的故事来实现其对家庭情感寄托的家居产品设计——“读物，造物，思物”。
关键词：互动体验，情感化，故事性
Abstract
“Home” is the warmest harbor for every piece of heart. Along with material production growth and social development, the relationship between human demands and comprehension of nature, interaction between products and users is getting closer and closer. People had realized the destruction of nature is concomitant with industrial production, and starting to chase for spirit world while not just simply snatching the resources given by nature. Through a series of researches, customers’ satisfaction became the attention focus, all kinds of industry paid more attention to users’ deep demands and emotion in recent years; Designs that deeply considered the users’ emotion, interactive, story appreciable and represent some kind of philosophy become trend of future, and the market is blank or just sprouting. This project is a concept aiming youth market, and makes the young customers pin their family emotions on interacting and COMMUNICATING with products, feeling the products’ language, and creating their own stories, “reading objects, creating objects, thinking objects”.
Key words: Interactive, emotional, Stories
目 录
引言 ······················································································1
1项目背景及范围·········································································2
1.1课题名称···········································································2
1.2项目背景··········································································2
1.3项目范围··········································································2
2调研计划···············································································3
2.1调研目的···········································································3
2.2内容及实施········································································3
2.2.1 基于历史资料的设计分析················································3
(1) 产品设计方法基础趋势················································3
(2) 三层产品要求权重趋势···············································5
(3) 三层产品要求趋势产品示例分析·····································6
(4) 专题产品分析··························································7
(5) 社会调查数据分析····················································10
(6) 代表产品分析·························································11
2.2.2 基于品牌与营销的市场调研············································14
(1) 营销学理论依据分析·················································14
(2) 营销事件和趋势······················································15
2.2.3 目标人群与家居环境····················································17
(1) 目标人群分类·························································17
(2) 人群特点深入分析····················································18
(3) 人群典型需求·························································19
(4) 典型需求整合·························································20
(5) 关于品牌和产品的问卷调查·········································21
2.3信息点提取·······································································23
3概念整合··············································································25
4代表产品设计········································································28
4.1草图方案及评价·································································28
4.2方案深入··········································································37
4.2.1 方案深入评价····························································37
4.2.2 方案技术参数····························································39
4.3最终方案分析····································································40
5设计实现阶段········································································43
5.1细节实现 ·········································································43
5.1工艺实现·········································································43
结束语····················································································45
参考文献················································································46
致谢·······················································································47
附录1：设计简史······································································48
附录2：实例问卷······································································49
附录3：概念草图······································································50
附录4：设计展版小样·······························································54
附录5：尺寸图·······························································56
附录6：实际产品及展示现场············································57
