新奥星连锁零售鞋业的物流外包决策分析
摘 要
进入21世纪以来，“物流”这个名词变得与网络、电子商务同样炙手可热。在西方发达国家中将物流视为降低成本的“第三利润源泉”，是提高企业服务水平的有力工具。随着物流理论进入我国，受到了社会各界人士的广泛关注。但是由于物流在我国起步晚， 到目前仍处于初级发展阶段。很多企业对于选择物流自营还是物流外包的问题时具有很大的盲目性。 本文就是在这样一种背景下，分析我国物流外包的发展现状、影响物流外包决策的内部因素与外部因素、几种外包决策方法以及物流外包过程中存在的一些不足，并结合北京奥星连锁零售鞋业的物流外包实例进行分析，通过对我国物流业发展现状以及物流外包决策的研究，认识到我国物流发展过程中存在的不足、需要进一步完善的地方，并且提出了自己的看法以及针对性的改进意见。关键词：物流外包；决策分析；方法
The new Austrian star retail chain of shoes industry logistics outsourcing decision analysis
Abstract
In the 21 century, the term “logistics” become and network, the electronic commerce also hot. In the western developed countries will lower the cost of logistics as “the third profits source”, is to improve the service level of the enterprise, is a powerful tool. With logistics theory into our country, is the social people from all walks of attention. But because of logistics in China, but it is still at the primary to stage of development. Many enterprise for selecting the logistics proprietary or of logistics outsourcing problem of great blindness.This article is in such a context, the analysis of logistics outsourcing in China development present situation, the influence of logistics outsourcing decision internal factors and external factors, several outsourcing decision method and logistics outsourcing some shortcomings of existing in the process, and combined with the Beijing Olympic star retail chain shoes industry logistics outsourcing of case studies, through to the present situation of the development of the logistics industry in China and logistics outsourcing decision research, and recognize that China’s logistics development the defect existing in the process of, need to perfection, and puts forward ideas and specific improvements.
Keywords: logistics outsourcing; Decision analysis; methods
目 录
摘要……………………………………………………………….. i
Abstract…………………………………………………………… ii
第一章 绪论……………………………………………………… – 1 –
1.1研究背景与研究意义…………………………………………. – 1 –
1.2国内外研究现状…………………………………………….. – 2 –
1.3研究方法………………………………………………….. – 3 –
1.4研究内容………………………………………………….. – 3 –
第二章 企业物流外包理论分析……………………………………….. – 4 –
2.1 物流外包的概念……………………………………………. – 4 –
2.2企业物流外包决策的类型……………………………………… – 4 –
2.3物流外包决策的影响因素……………………………………… – 6 –
2.3.1 企业内部的影响因素…………………………………… – 6 –
2.3.2 企业外部的影响因素…………………………………… – 8 –
2.4物流外包决策的方法…………………………………………. – 9 –
2.4.1 直接判断法………………………………………….. – 9 –
2.4.2 专家访谈法………………………………………….. – 9 –
2.4.3 数学分析法…………………………………………. – 10 –
2.4.4 财务分析法…………………………………………. – 10 –
2.4.5 层次分析法…………………………………………. – 10 –
第三章 奥星鞋业物流现状分析及不足…………………………………. – 12 –
3.1奥星物流发展现状………………………………………….. – 12 –
3.1.1 物流运作系统落后……………………………………. – 13 –
3.1.2 信息滞后…………………………………………… – 13 –
3.1.3 奥星鞋业内部系统紊乱………………………………… – 14 –
3.2 奥星鞋业自营物流的缺点……………………………………. – 14 –
3.2.1 公司高投资…………………………………………. – 14 –
3.2.2 配送效率低…………………………………………. – 14 –
3.2.3 物流专业化程度低……………………………………. – 14 –
3.2.4 效益评估困难……………………………………….. – 15 –
3.3 奥星鞋业现阶段物流外包的不足………………………………. – 15 –
3.3.1 奥星鞋业内部抵制……………………………………. – 15 –
3.3.2 决策失误…………………………………………… – 16 –
3.3.3 削弱客户关系……………………………………….. – 17 –
3.3.4 连带风险…………………………………………… – 17 –
第四章 完善奥星鞋业物流外包发展的应对策略………………………….. – 18 –
4.1 营造良好物流发展环境……………………………………… – 18 –
4.2 制定相应的外包决策……………………………………….. – 19 –
4.3进行必要的流程优化和组织变革……………………………….. – 19 –
4.4增强物流基础设施建设………………………………………. – 20 –
4.5引进多层次物流管理人员…………………………………….. – 20 –
4.6加强绩效监督……………………………………………… – 20 –
4.7强化双方企业的合作关系…………………………………….. – 22 –
4.8开拓全球性物流……………………………………………. – 22 –
4.9结论…………………………………………………….. – 23 –
参考文献……………………………………………………….. – 24 –
致 谢…………………………………………………………. – 25 –
