在当今时代，传媒作为传播信息的载体承担着不可推卸的社会责任，这一方面要求传媒必须把握正确的舆论导向，引导社会大众文化向健康积极的方向发展，另一方面也需要传媒的从业人员处理好追求卖点和追求品味，讲求经济效益和讲求社会效益的关系。构建社会主义和谐社会不仅需要系统的制度重构、机制转换、观
念变更、理论创新，更重要的是对社会资源进行优化配置、开发和整合。作为整合社会资源、协调社会发展公共平台的新闻传媒，其作用不可忽视。运用理论联系实际法、归纳研究法等方法，尝试从闻学、传播学等研究领域，对新闻伦理对新闻传媒社会责任进行研究，针对我国新闻伦建设中的实际问题进行分析，解析新闻传媒伦理的概念、社会则怎、责任缺失表现、剖析新闻传媒的社会责任失范的现象及其原因，探讨新闻伦理道德建设的对策。
关键词 新闻伦理 新闻传媒 社会责任
Abstract
News from the social understanding and communication needs of the people. Dissemination of news and information on the behaviors and phenomena, the interaction between the news media and social ethics, the interaction of the dialectical relationship was apparent. The news media and the interaction of social ethics, resulting in a branch of social and moral areas – journalism ethics. With the increasing development of modern media, the news media in the spread of political, economic, military, technological, cultural and social life, can cause significant public interest and news events, is becoming the talk of the audience-delivery and communication topics. News events caused by the more obvious social effects, the ethical demands of the more obvious. Media of information transfer the dominant position of the news events infiltration of journalistic ethics and value orientation has a direct and significant impact on the audience’s values.In this paper, combining theory with practice method, inductive method, try from journalism, communication studies, research on journalism ethics, social responsibility of news media research, in view of our country news ethics construction in the practical issues analysis, analysis of news media ethics concept, social responsibility, analyzes how, the social responsibility of news media anomie phenomenon and its reason, discuss news ethics and morality construction.
Key Words journalistic ethics and the news media and social responsibility
目 录
1 引言………………………………………………………….. 1
2 新闻传媒与新闻伦理相关概念及特点…………………………………. 1
2.1 新闻传媒…………………………………………………….. 1
2.2 新闻伦理…………………………………………………….. 2
3 新闻伦理看新闻传媒的社会责任…………………………………….. 3
3.1 新闻传媒的立体性责任………………………………………….. 3
3.2 新闻传媒的真实性责任………………………………………….. 3
3.3 新闻传媒的导向性责任………………………………………….. 4
3.4 新闻传媒的监督性责任………………………………………….. 4
4 新闻传媒责任缺失的表现………………………………………….. 5
4.1 表现在媒体职权的滥用………………………………………….. 5
4.2 表现在人文关怀的缺失………………………………………….. 5
5 新闻传媒责任缺失的原因………………………………………….. 6
5.1 新闻传媒的外部原因……………………………………………. 6
5.2 新闻传媒内部问题的原因………………………………………… 7
5.3 新闻的从业者自身的原因………………………………………… 8
6 从新闻伦理角度提高新闻传媒社会责任的对策………………………….. 8
6.1 建立社会信用的体系……………………………………………. 9
6.2 加强新闻传媒的法规建设………………………………………… 9
6.3 要进行体制的改革…………………………………………….. 10
参 考 文 献…………………………………………………….. 12
