电视音乐选秀节目的现存问题及发展策略研究
近些年我国电视音乐选秀节目空前繁荣，不仅吸引了大量的观众，还为主办方带来了巨大的利益。这也在一定程度上说明电视音乐选秀节目适应了社会娱乐趋势和人们的心理需求，电视音乐选秀节目具有多方面的积极意义。毋庸讳言，我国电视音乐选秀节目发展也存在着不少问题，这些问题的存在导致了许多反对音乐选秀节目的声音，为此需要采取措施来进一步促进我国电视音乐选秀节目的可持续性发展。电视音乐选秀是最近几年兴起的进行歌唱比赛的电视节目,它以电视为媒介,综合舞美、音乐制作、现场评论为一身,改变了以往只是单调比赛的形式。 电视音乐选秀从开播伊始就获得了不错的收视率，并因此被广泛“克隆”。比如中央电视台举办的“星光大道”、每两年一届的CCTV青年歌手大赛、湖南电视台举办的“超级女声”、上海电视台举办的“快乐男生”、河北台举办的“大地欢歌”以及江西电视台举办的“红歌会”等等，目前都已成为最为流行的娱乐栏目。这些栏目把歌唱的艺术性与娱乐性很完美的结合,使人耳目一新，赢得了现场与电视观众的一致喝彩,激起了广大电视观众积极参与的热情，也为歌唱艺术的广泛传播和深入发展提供了更为广阔的平台。与此同时，由于内在的固有缺陷和不断发展变化的媒介市场需求，电视音乐选秀节目必须积极调整自己，与时俱进，进行创新。本课题在分析了我国电视音乐选秀节目发展状况及其兴盛原因的基础上，通过拓展节目外延、挖掘节目内涵和以人为本的价值导向等等几个方面入手,增强节目的生命力，寻求我国电视音乐选秀节目的健康发展方向。
关键词：电视音乐选秀；问题；策略
Television music talent show, the existing problems and development strategy research
Abstract
Unprecedented prosperity in recent years, China’s TV music talent show, not only to attract a large audience, but also for the organizers to bring tremendous benefits. Description of a television music talent show to a certain extent adapted to the trend and people’s psychological needs of social entertainment, television music talent show with a wide range of positive significance. Needless to say, of TV music talent show development, there are many problems, the existence of these problems led to many opposed to the sound of the music talent show, this need to take measures to further promote the sustainability of China’s television music talent show developments.The draft of the TV music is the singing competition television program in recent years the rise of television as a medium overall choreography, music production, on-site reviews for a change the form of a monotonous game. Draft of TV music from the launch at the beginning to get good ratings, and thus “cloning”. Such as CCTV’s “Avenue of Stars”, held every two years the CCTV Young Singer Competition, Hunan TV’s “Super Girls”, the Shanghai TV’s “Happy Boys”, Hebei held land of song “and Jiangxi TV organized by the “red Song”, etc., have become part of the most popular entertainment. Singing artistry and entertainment in these columns is perfect, refreshing, won the unanimous acclaim of the scene and TV viewers, aroused the enthusiasm of the majority of TV viewers to actively participate, but also for the wide dissemination and in-depth development of the Art of Singing a broader platform. At the same time, due to the inherent defects of the inner and the evolving media market demand, a television music talent show must actively adjust their own, with the times, to innovate. The subject in the analysis on the basis of the development of their prosperous cause of China’s television music talent show, start to expand the program extension, excavation of the connotation of the programs and people-oriented value-oriented aspects, and enhance the vitality of the program, to seek our television music the healthy development of the direction of the talent show.
Key words: TV pick；Problem；Strategy
目 录
1.1 电视音乐选秀节目高收视率的原因………………………. 2
1.1.2 电视音乐选秀节目自身角度………………………….. 3
1.2 我国电视音乐选秀节目的现实意义………………………. 5
1.2.1 加速了青少年的进化过程……………………………. 5
1.2.2 有利于维护青少年身心平衡与快乐的心境……………….. 5
1.2.3 有助于青少年心怀梦想并为之做不懈的努力……………… 5
1.2.4 给青少年提供了群体的归属感与认同感…………………. 5
1.2.5可以给参与者带来心理上的满足………………………. 6
1.2.6有利于人们民主平等意识的提高………………………. 6
2.2 电视音乐选秀节目自身的问题………………………….. 8
三、 电视音乐选秀节目长期稳定发展的措施和建议…………… 9
3.1 探索我国电视音乐选秀节目的未来趋势…………………… 9
3.1.1 电视娱乐节目要与民同乐……………………………. 9
3.1.2 电视音乐选秀将更“全民化”……………………….. 10
3.2.2 娱乐传播要抵制低俗，提升品质，彰显人文关怀………….. 11
3.2.3 政府管理部门及社会各界加强监督监管………………… 11
3.2.4 提高观众的社会责任意识和媒介素养，理性看待电视选秀…… 11
3.2.5 对青少年不利影响的措施…………………………… 12
3.2.6 高雅音乐平民化，主流音乐大众化……………………. 13
