摘要：新闻娱乐化是指在相对于传统的严肃新闻而言，内容上偏向软新闻，并注重寻找时政、经济、法律、国际新闻中故事性强的元素突出描写。近二十年来，新闻娱乐化倾向在我国电视频道发展迅猛，究其原因，与社会背景商业社会的兴起有极大原因，而大众文化的兴起、受众心理的变化以及电视新闻制作技术的发展都是新闻娱乐化倾向的重要原因。新闻娱乐化有其合理性，对报道形式的创新、对受众的重视以及其平民化的风格，以及传播效果的提升和媒体经济利益的提升都是新闻娱乐化值得肯定的地方。但其弊端也是显而易见的，尤其是公信力的缺失、社会角色的错位等都值得警惕。
关键词：新闻娱乐化；兴起背景；合理性；弊端
Abstract: The entertainment news is in relative to the traditional hard news, soft news content bias, and pay attention to looking for politics, economic, law, international news stories highlight strong element description. Come nearly twenty years, tendency of news entertainment in China the rapid development of television channel. Investigate its reason, and the social background of the rise of commercial society has a great cause, and the rise of the mass culture, the psychology of audience and the change of TV news production technology are the development tendency of news entertainment ‘s important reason. News entertainment has its rationality, the report form of innovation, the audience attention and popular style, and the communication effect and enhance the media economic interest gains are positive local entertainment news. But its drawback is also obviously, especially the lack of credibility, social role dislocation are worthy of attention.
Key words: News entertainment background rationality malpractice
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