摘要

中央人民广播电台的《经济之声》是全国最具影响力的专业财经广播，栏目立足打造现代传媒机构，坚持进行改革创新，分别在2010年和2011年进行两次改革，在栏目的运作、制作与经营管理方面进行深入的探索，栏目对听众的影响力不断提升。鉴于此，本文首先介绍了《经济之声》，然后对《经济之声》的运作特色进行分析，最后提出《经济之声》的发展趋势及建议。随着传媒的竞争日益激烈，在未来的发展中，《经济之声》要坚持创新，注重品牌经营，加强公益活动的策划，不断承担媒体的社会责任，这样才能持久赢得受众的心，成为全国财经广播的一面旗帜。

关键词：《经济之声》；运作特色；品牌；创新

Abstract

The Central People’s Broadcasting Station, “the sound of the economy of the country’s most influential professional financial broadcasting, part based on the build the institutions of the modern media, persist in reform and innovation, respectively, twice in 2010 and 2011 reforms in the operation of the column,production and management, in-depth exploration of the growing influence of part of the audience. In view of this, this paper first introduces the Voice of the economic, and operational characteristics of the economy sound analysis, and concludes with the development trends and recommendations of the Economic Voice. As the media increasingly competitive in the future development, “the sound of the economy to adhere to innovation, focus on brand management, to strengthen the charitable activities of planning, continue to bear the social responsibility of the media, so that can be sustained to win the audience’s heart, and a national Financial broadcasts banner.

Keywords: “The Sound of economic”， Operational characteristics; Brand; Innovation

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