Contents
Acknowledgements…………………………………………………………………………………………….. i
Abstract………………………………………………………………………………………………………….. iii
摘 要……………………………………………………………………………………………………………. iv
Ⅰ. Introduction………………………………………………………………………………………………… 1
A.The power of public speaking……………………………………………………………………….. 1
B.Research Design………………………………………………………………………………………… 2
- The Theory in Public Speaking………………………………………………………………………… 2
A．Definitions……………………………………………………………………………………………… 2
- The Speech Process…………………………………………………………………………………… 3
III. The Analysis of Kennedy’s and Harrison’s Speeches………………………………………….. 4
- An Introduction to Kennedy’s Inaugural speech…………………………………………………. 4
- An Introduction to Harrison’s Inaugural speech…………………………………………………. 6
- Studies of the American Presidential Inaugural Speech………………………………………… 7
Ⅳ. Conclusion………………………………………………………………………………………………….. 8
Works Cited…………………………………………………………………………………………………… 12
A Study of Kennedy’s and Harrison’s Inaugural Speeches
—From the strategy and the art of public speaking
Abstract
Public speech is an important and universal social activity. In the special context, the speaker declares opinions, expresses emotions, inspires and influences the audience, in order to achieve the good purposes. For the important role of public speech in the western society and the mode the America selects its president, almost every American president is good at the public speech. Presidents know how to use this special propaganda way — public speaking, to establish the friendly relationship with hearers and propagandize their political views.
This paper analyzes Kennedy’s and Harrison’s Inaugural Speeches from the strategy and the art of public speaking. First, the author makes an introduction to public speaking and basic elements. Then, the author makes a brief introduction respectively to Kennedy’s and Harrison’s Inaugural Speeches and finds the success and failure aspect. At the same time, we can learn to how to make an excellent speech. At last, making a conclusion and giving suggestion.
Key Words： public speaking, Kennedy, Harrison, the strategy and the art
以肯尼迪和哈里森的就是演讲为例
—分析演讲的策略与艺术
摘 要
演讲是一种重要的、普遍的社会实践活动。在特定的语境中，演讲者面对广大听众发表意见、抒发情感、启迪和感染听众，以求达到最佳效果并实现其目的。由于演讲在西方社会生活中的重要作用以及美国总统的选举方式，致使每一届的美国总统几乎都擅长演讲。总统们懂得如何运用演讲这一特殊的宣传方式，达到与听众建立良好的关系、宣传政治观点和主张的目的。肯尼迪总统的就职演讲曾被认为是一场成功的演讲，而哈克森总统的就职演讲被认为是一场失败的演讲。
本文通过对比两位总统的就职演讲来分析演讲的策略与艺术。首先作者引入演讲的概念及要素，然后分别对肯尼迪总统和哈克森总统的就职演讲做简要概述，然后从中发现他们的成功和失败之处，同时也让我们学会如何做一次好的演讲，应该从哪些方面加以注意，最后进行总结及给予建议。
关键词：演讲；肯尼迪；哈克森；策略与艺术
