摘要：目前，乐视网与其它视频网站行业共同并列“第一阵营”，是中国第一影视剧视频网站，是中国领先的3G手机电视服务商，也是中国领先的互联网电视服务提供商。
在媒介整合及三网融合大背景下，网络视频行业以其内容多样化及用户群体灵活突出等特点越来越被大部分人群所接受，其中，年轻人越来越多的成为视频消费的主力军，同时也凸显出网络视频行业广阔的发展前景。乐视网作为中国最具活力和影响力的科技与文化融合的创新型企业，其优秀的竞争战略和创意管理值得同行业去认真学习。本文主要介绍乐视成长历程及乐视现状对乐视盈利能力情况进行分析，同时对乐视盈利能力提出了优化建议等。
本文针对这一研究，力求改善目前中国网络视频行业长期亏损的现象，有助于网络视频行业长期快速稳定发展。同时希望对网络视频行业盈利模式有一定的借鉴作用。
关键词：乐视；视频；盈利；分析；
Abstract: At present, the music network and other video website industry common tied the first camp is China’s first TV drama video website, is China’s leading 3G mobile TV service providers, is one of China’s leading Internet TV service provider.
Under the background in the media integration and network integration, network video industry to the variety of the content and user groups flexible prominent characteristics are more and more accepted by most of the population. Among them, more and more young people become the main force of the consumer video, but also highlights the network video industry broad prospects for development. As China’s most dynamic and influential technology and cultural integration of innovative enterprise, its excellent competitive strategy and creative management is worth the same industry to seriously study. This article mainly introduces the process of music as the growth process and the status quo of music as the music, as the profitability of the situation analysis, as well as music, as the profitability of the proposed optimization.
This paper aims at this research, and strive to improve the current Chinese network video industry long-term loss of the phenomenon, help the network video industry long-term rapid and stable development. At the same time, we hope that the network video industry profit model can be used for reference.
Key words: Music Video; video; profit; analysis;
摘 要…………………………………………………………………………………… Ⅰ
Abstract…………………………………………………………………………………….. Ⅱ
第一章 绪论……………………………………………………………………………… 4
1.1 选题背景与意义………………………………………………………………………………………. 4
1.1.1 选题背景………………………………………………………………………………………… 4
1.1.2 研究意义………………………………………………………………………………………… 4
1.2 文献综述…………………………………………………………………………………………………. 4
1.3 主要研究工作………………………………………………………………………………………….. 4
第二章 乐视介绍………………………………………………………………………. 5
2.1 乐视的成长历程………………………………………………………………………………………. 5
2.2 乐视的企业文化介绍………………………………………………………………………………. 5
2.3 本章小结…………………………………………………………………………………………………. 5
第三章 乐视现状分析……………………………………………………………….. 5
3.1 行业竞争状况和主要竞争对手……………………………………………………………….. 5
3.2 乐视的特点和缺点………………………………………………………………………………….. 5
第四章 乐视的盈利能力分析…………………………………………………….. 5
4.1 网络视频网运行的“中国模式”……………………………………………………………. 5
4.2 乐视网的盈利分析………………………………………………………………………………….. 5
第五章 提高乐视盈利能力建议…………………………………………………. 5
5.1加强优秀的企业文化的协同作用…………………………………………………………… 6
5.2优秀的管理管理团队……………………………………………………………………………… 6
5.3任用优秀的人才，人才基础巩固…………………………………………………………… 6
5.4加强市场开拓力度，寻求更高网络创新……………………………………………….. 7
5.5 正确远大的战略思想…………………………………………………………………………….. 7
结论……………………………………………………………………………………………. 7
参考文献…………………………………………………………………………………….. 8
致 谢…………………………………………………………………………………….. 9
