摘 要
21世纪是倡导“节约型社会”的时代，而当今社会上却普遍存在着过度包装、豪华包装的现象。包装过度既耗材、又费成本，大大超过了保护、美化商品的要求，给消费者产生一种华而不实的感觉。以简洁的表现形式来满足人们对包装设计那种感性的、本能的和理性的需求，这是当今国际社会流行的设计风格——简洁明快的简约主义。而现代快节奏的生活步伐，已使人感到疲惫不堪，人们渴望心灵的片刻小憩，于是在建筑、服装、产品包装等设计中我们需要更加注重表达清晰、明了、简洁的设计理念。简约已成为世界性的设计潮流，不同国家设计的简约包装都在细节的设计上拥有自己的特点之处，中西文化在设计中更多地融合到一起。
关键词：包装设计，简约主义，应用分析
Abstract
The 21st century is the era of advocating “saving society”, while today’s society, but the prevalence of excessive packaging, luxury packaging phenomenon. Both excessive packaging supplies, costs and expenses, much higher than the protection, landscaping requirements of goods, to the consumer to produce a slick feel. In a concise form of packaging design to meet the people that emotional, instinctive and rational demand, which is the international community today popular design style – concise minimalism. The fast pace of modern pace of life, people feel tired already, people eager soul rest a moment, then in construction, clothing, product packaging design, we need to pay more attention to clarity, clear, concise design. Simple design has become a worldwide trend, different countries have designed a simple packaging at its own characteristics in the details of the design, in the design of more Chinese and Western cultures blend together.
Keywords：minimalist，packaging design，application analysi
目 录
一、前言………………………………………………. 1
二、简约主义概述……………………………………….. 1
（一）简约主义的定义…………………………………………………………………….. 1
（二）简约主义的新时代理念………………………………………………………….. 1
（三）简约主义的起源…………………………………………………………………….. 2
（四）简约主义特点………………………………………………………………………… 2
三、国内外相关研究……………………………………… 3
（一）国内研究现状………………………………………………………………………… 3
（二）国外研究现状………………………………………………………………………… 3
四、现代简约风格在包装设计中的影响……………………….. 4
（一）对包装设计中色彩的影响………………………………………………………. 4
（二）对包装设计中包装形式的影响……………………………………………….. 5
五、包装设计中简约主义的应用…………………………….. 6
（一）色彩的简约化………………………………………………………………………… 6
（二）图形的简约化………………………………………………………………………… 6
（三）材质的简约化………………………………………………………………………… 7
六、结语………………………………………………. 8
致 谢………………………………………………… 9
参考文献……………………………………………… 10
