摘要
随着经济的和政治民主的快速发展，政府要顺应时代潮流，进行政府公关，从而提升政府的形象。政府发言人在政府公关中起重要作用，但是一些政府发言人的媒体素养不高，发言艺术水平低，影响了传播的效果，不能很好地与公众进行沟通，反而引起了公众更深的误解。鉴于此，本文首简述新闻发言人的内涵，然后对“7.23”甬温线特别重大铁路事故及其新闻发言人进行分析，接着指出政府发言人在危机事件处理中的存在的问题，最后提出提高政府发言人在危机事件中的应对策略，从而不断提高新闻发言人的水平与能力，提高我国政府形象，是具有现实意义的研究课题。
关键词：政府发言人；“7.23”事故；对策
Abstract
With the rapid development of economic and political democracy, the government should follow the trend of the times, government relations, so as to enhance the government’s image. The government spokesman in the government public relations play an important role, but government spokesman, media literacy is not high, the low level of speech arts, affecting the spread of the effect, you can not communicate with the public good, but lead to a deeper misunderstanding of the public. In view of this, this article first briefly spokesman connotation, and then “7.23” Yong isotherms particularly serious railway accidents and their spokesman went on to say that the problems of government spokesman in crisis management, and finally put forward the government spokesman in the event of crisis response strategies, thereby increasing the level and ability of the press spokesman, improve the image of our government, is of practical significance to the research topic.
Keywords: Government spokesman；”7.23″ incident；Countermeasure
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