摘 要
消费是经济生活、文化生活与社会生活的连接点,消费过程既体现着商品的交换价值和使用价值的实现,也体现着商品的社会生命和文化生命的形成、运动、转换和消解的过程。消费在物理意义上消解客体的同时,也在社会和文化的意义上塑造着主体。大学生的消费行为在一定程度上折射出现阶段年轻人的消费特点。随着社会的发展，大学生的消费方式及消费状况引起社会各界的关注，社会消费观念的转变和周围环境会影响他们的消费观念和行为。对于大学生高消费的现象，有关专家分析说，很大程度上是互相攀比的心理作祟，而这种攀比又将消费节节抬高，有些家境不佳的学生，既不忍心向父母伸手，又没有能力赚外快，会产生强烈的自卑感甚至出现各种各样的心理和行为问题。客观地讲，大学生消费的主流是合理的、科学的、理性的，但不可否认其中也不乏一些不健康的消费心理和消费观，而且大有上扬趋势。本文通过问卷，对中山学院大学生在校期间的消费状况进行了调查研究，从不同学生的家庭社会经济地位、来源、性别等角度对他们的消费状况做了多重比较，并对调查对象的消费进行了分析，发现我国大学校现阶段消费存在问题并提出改进的措施。
关键词：消费；大学生；特点；研究
Abstract
With the development of society, college students’ consumption patterns and consumer situation caused the attention of social all circles, social consumption idea transformation and the surrounding environment will affect their consumption idea and behavior. On College Students’ high consumption phenomenon, experts say, is largely rivalries psychological cause trouble, and this kind of competition and consumer ‘s elevation, some students from less affluent backgrounds, neither bear to reach parents, and no ability to make money, will have a strong sense of inferiority and even the emergence of a variety of psychological and behavior problem. Objectively speaking, the mainstream of college students consumption is reasonable, scientific, rational, but there is no denying that there are also some unhealthy consumption psychology and consumption concept, but also a rising trend. This article through the questionnaire, to Zhongshan college students consumption were investigated, from different students’ family social economic status, sources, gender perspective on their consumption condition to make the multiple comparisons, and the survey object consumption were analyzed, found that China’s large schools at present consumption problems and put forward improvement measures.
Key words: consumer; college student; characteristics
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