内容摘要:研究商品流通领域的电子商务,根本目的在于借此改造传统商业,促进现代商品流通的发展。因此,对电子商务引发流通业的革命这一课题进行研究探讨有着重要意义。另外,我国传统零售业如何有效运作电子商务并发挥其优势并无先例可循,本论文从流通创新角度,论证流通业的创新与发展,分析把握电子商务的本质及其对商品流通业发展的革命性影响,为商品流通领域中的零售业制定电子商务战略措施提供建设性意见。
关键词:流通业;现代物流;电子商务
Abstract: the study of e-commerce in the area of commodity circulation, the fundamental purpose is to transform the traditional business, promote the development of modern commodity circulation. Therefore, the EC circulation revolution this topic study have important significance. In addition, our traditional retail industry how to effective operation of electronic commerce and play to their strengths without precedent, this paper from the current innovation angle, demonstration of circulation industry innovation and development, analysis and grasp the nature of e-commerce and its effect on commodity circulation industry development the revolutionary influence, for the circulation of commodities in the field of retail industry to develop electronic commerce strategic measures to offer constructive opinion.
Key words: circulation industry; modern logistics; electronic commerce
目录:
一、电子商务现代流通方式概述
二、电子商务的困境
三、流通技术信息化
四、电子商务对流通领域影响分析及流通领域电子商务发展的重要意义
五、电子商务技术发展下商贸流通领域未来的发展趋势