From the development process, micro-blog is a kind of new things, our micro-blog marketing soil has not been developed, from the media attribute, micro-blog very low threshold, released quickly caused a large amount of information redundancy, this decided the enterprise marketing in the current stage of micro-blog has certain limitations. In view of the enterprise micro-blog marketing limitations, this paper puts forward the corresponding solution path. The enterprise can develop a system of marketing strategy, creative media use, make marketing influence in various media platform is obtained by stacking. Enterprises should monitor the micro-blog dynamics, feedback marketing effect, for the future of the strategy is decision-making provide scientific basis.
Key Words: enterprise； micro-blog； marketing