关键词 淘宝商城 升级 大网店 模式
Title Discussion on Taobao Mall upgrades on the influence of shop
In 2010, Taobao Mall on its own to upgrade and improve, improve the technical service fee and other expenses, the default margin, also strengthened the mall’s requirements and other conditions. The upgrade resulted in many small shop sellers overwhelmed, the shop is also a challenge and opportunity. This paper mainly analyzes the Taobao Mall business model and business model, compared the big shop and small shop in the operation mode difference, the two-sided market theory analysis of Taobao Mall sales model, applying the methods of comparing analysis of Taobao Mall and other shopping site characteristics, and analyzes the Taobao Mall market opportunities and threats, competitive advantage and disadvantage; using the method of questionnaire investigation, on Taobao Mall after the upgrade, consumers and merchants the recognition and satisfaction. According to Taobao Mall after the upgrade, the customer flow is reduced and the other B2C platform competition, on Taobao Mall and the big store development and put forward some suggestions and strategies.
Kewords Taobao Mall; upgrade; big shop; mode