目前随着计算机互联网的快速发展，以互联网为基础的网络工具也在不断的发展和创新中，而微博的出现就如同当年的QQ聊天工具一样发展迅猛，受到了国内外很多人的欢迎。同时微博的快速发展也使很多企业人士把一些营销目标投向了微博，从而使微博广告成为了众多企业宣传的一种渠道，也就促使了微博广告的快速发展。所以说本文首先对微博进行了简单的阐述，分别阐述了微博具有的特点、传播的特性和微博相对传统媒体的优势三个方面；其次详细分析了微博广告的传播，从微博广告的传播途径，到微博广告的传播策略，以及利用软广告创意植入圈子文化等给予了深入的探讨；最后分析了微博广告在营销方面的应用，通过对目前微博广告的营销发展现状的分析，从而分析了微博广告在营销中的发展趋势，并希望通过本文的研究对微博广告的进一步发展有一定的帮助。
【关键词】微博 广告 营销
Talk about Micro-blog the development of advertising
At present, along with the computer the rapid development of Internet, Internet based network tools in the continuous development and innovation, and the micro-blog appeared as the QQ chat tools development is swift and violent, by domestic and foreign many people welcome. At the same time micro-blog ‘s fast development has also made many enterprises to put some marketing to target the micro-blog, thereby allowing the micro-blog has become numerous enterprise publicity advertising a channel, also promoted the rapid development of micro-blog advertising. So firstly the micro-blog has carried on the simple elaboration, separately elaborated the micro-blog has characteristics, propagation characteristics and micro-blog relative to traditional media advantages in three aspects; secondly, a detailed analysis of the micro-blog advertisement communication, from the micro-blog advertising dissemination way, to the micro-blog advertisement communication strategy, as well as the use of soft advertisement implantation circle culture gives in-depth discussion; finally analyzes micro-blog advertising marketing in the application, through to the present micro-blog advertising marketing present situation analysis, thus analyzes the micro-blog advertising in the marketing trend of development, and hope that through this research on micro-blog advertisement further development of some help.
【Key Words】Micro-blog Advertising Marketing
