【关键词】微博 广告 营销
At present, along with the computer the rapid development of Internet, Internet based network tools in the continuous development and innovation, and the micro-blog appeared as the QQ chat tools development is swift and violent, by domestic and foreign many people welcome. At the same time micro-blog ‘s fast development has also made many enterprises to put some marketing to target the micro-blog, thereby allowing the micro-blog has become numerous enterprise publicity advertising a channel, also promoted the rapid development of micro-blog advertising. So firstly the micro-blog has carried on the simple elaboration, separately elaborated the micro-blog has characteristics, propagation characteristics and micro-blog relative to traditional media advantages in three aspects; secondly, a detailed analysis of the micro-blog advertisement communication, from the micro-blog advertising dissemination way, to the micro-blog advertisement communication strategy, as well as the use of soft advertisement implantation circle culture gives in-depth discussion; finally analyzes micro-blog advertising marketing in the application, through to the present micro-blog advertising marketing present situation analysis, thus analyzes the micro-blog advertising in the marketing trend of development, and hope that through this research on micro-blog advertisement further development of some help.
【Key Words】Micro-blog Advertising Marketing