“福”文化创意礼品设计
摘要：设计，作为人类直观联系的特殊方式，不但在社会活动与生产活动中无处不在，而且对于国家、社会集团乃至个人的根本利益。越来越其极重要的独特功用。中国“福”文化是中国历史悠久的传承文化，其中有着家喻户晓的吉祥寓意，与当代化设计结合必然会使设计出的产品富有生命力与感染力。历经三千多年苍桑总以不同的风貌反映出时代的精神，“福”文化依然表现出永保青春的强大的生命力。面临浩如烟海的各类风格当代化设计文化，群星璀璨的元素充斥着当代化设计设计宝库。本文将通过探讨“福”文化的内涵与寓意，分析其在当代设计中运用的可行性，最后以此为理论依据，将之融合于创意礼品的设计当中。
关键词：“福”文化；蝙蝠；创意礼品
“Fu” cultural creative gifts design
ABSTRACT：Design, as a special way of human relationship, not only is a pervasive feature of social activities and production activities, but also for the fundamental interests of the state, social groups and individuals.More and more its unique function is very important.Chinese culture is “fu” in China has a long history of culture, which has a household auspicious implies, combined with contemporary design is bound to make a design full of vitality and appeal of the products.After three thousand years of age to the total in a different style reflects the spirit of The Times, “fu” cultural still showed the strong vitality of forever maintaining youth and beauty.All kinds of style of contemporary design culture, facing vast star-studded elements with contemporary design design.This article through discussing the connotation of the “fu” cultural and moral, the feasibility of its use in contemporary design as theoretical basis, finally will blend in the design of creative gift.
KEY WORDS:“Fu” culture;The bat;Creative gifts
目 录
第一章 概论．．．．．．．．．．．．．．．．．．．．．．．．
第二章 福文化之衍生“蝠”文化．．．．．．．．．．．．．．．
