摘 要
婚礼VI是从广告学里延伸出来的概念，VI全称visual Identity.即视觉形象识别，是企业形象系统的重要组成部分。随着社会的发展，各种媒体的急速膨胀，传媒途径不一而足，受众面对大量繁杂的信息，变得无所适从，VI的概念也就应运而生，统一的、集中的VI设计传播个性和身份的识别，因此也显得尤为重要。婚礼VI只是将这个概念运用到一场婚礼当中，简单的说，就是为新人策划量身定做出主题婚礼的LOGO，根据新人的职业、兴趣、爱好、特点、属相、品味，专门设计只属于新人的标志LOGO，从而把这个LOGO贯穿到婚礼的每个细节当中去，迎宾、礼品、喜糖贴、喜糖盒、请帖、桌卡、背景、路引、瓶贴…… 让来宾对婚礼印象深刻，产生与众不同的可辨别性。
而VI设计是整个CI战略中的视觉表现形式，是整个企业识别中传播力和感染力最具体，最直接的静态识别符号。“统一性”是CI开发中非常重要的概念，也是VI设计中必须遵循的原则，其基本要素系统和应用要素系统在设计元素和设计风格上都必须保持高度一致。但统一中也要做到变化，才能不至于太死板，失去生动性，统一与变化相互依存，辩证统一于VI设计的全过程。
关键词
婚庆VI；VI设计；变化；统一性
Abstract
Wedding VI is the concept of extending out from the advertising, and VI of the full name of the Identity Visual visual image recognition is an important part of the corporate image system. With the development of society, the rapid expansion of various media, the way the media and so forth, and the audience to face a lot of complicated information, become a loss, the concept of VI also came into being, a unified, centralized VI design dissemination of personality and recognition of identity and, therefore, is particularly important. Wedding VI only use this concept to a wedding, simple, and is tailored for the couple planning the theme of the wedding logo, new career, interests, hobbies, characteristics, sign of the Zodiac, the taste, belongs only to specially designed new sign of lOGO, the LOGO throughout every detail of the wedding, welcome, gifts, candy, stickers, candy boxes, invitations, table cards, background, route guide, bottle of paste … so that guests of the wedding impression deep, distinctive identifiable.
VI design is the visual manifestation of the CI strategy, the entire enterprise to identify the spread of power and appeal of the most specific, the most direct static identifier. “Unity” is a very important concept in the development of CI, VI design must follow the principle of the basic elements of system and application elements of system design elements and design style have to be highly consistent. Unity must do the changes can not be too rigid, loss of vitality, unity and change in the interdependence of the dialectical unity of the whole process of the VI design
Keywords
VI of the wedding; VI of design; change; unified
目 录
论文……………………………………………………………………………………………1
一、VI设计中变化与统一……………………………………………………………………1
1、基础要素系统………………………………………………………………… 1
2、应用要素系统………………………………………………………………… 2
二、VI设计综合概述…………………………………………………………………………2
1、从VI定义看变化与统一…………………………………………………………3
2、VI基础要素系统设计中的变化与统一…………………………………………4
3、VI应用要素系统设计表中的变化与统一………………………………………5
4、VI设计基本原则…………………………………………………………………6
三、结合毕业设计的研究分析………………………………………………………………6
1、婚庆市场的现状及婚庆VI设计现状……………………………………………6
2、武汉罗曼蒂克婚典公司VI设计构思方案………………………………………7
3、婚庆VI设计……………………………………………………………………28
结束语………………………………………………………………………………………28
致谢…………………………………………………………………………………………29
参考文献……………………………………………………………………………………30
