巧克力包装中的色彩与图形应用
摘要
我认为色彩与图形在包装上的运用对包装设计的成功与否来说是十分重要的。现在市场上对包装设计颜色与图形的运用还处在十分前期的阶段，如何去提高包装中色彩与图形更深层次的运用，提高包装设计的整体效果，树立包装整体效果在消费者心里的美好形象是包装设计的重要意义之一。
随着我国市场经济蓬勃发展，设计行业也随之飞速发展，包装设计业更是发展迅速，好的包装决定了产品的市场价值。据市场调查，人们在观察产品时，视觉的第一印象是对色彩与图形的感觉。在包装设计上，色彩与图形是影响视觉感受最活跃、最敏感的要素之一。本文通过对巧克力产品包装上的色彩与图形的应用分析，阐述了包装上色彩与图形设计对产品市场价值的影响。
关键词：包装设计;色彩;图形
Abstract
I think the colors and graphics on the packaging of the use of packaging design success is very important. Now on the market for the use of color and graphics package design is still in a very early stage, how to improve the packaging colors and graphics deeper utilization, improve the overall effectiveness of packaging design, packaging and establish the overall effect of the beautiful image in the minds of consumers is one of the important significance of packaging design.
With the vigorous development of China’s market economy, along with the rapid development of the design industry also packaging design industry is developing rapidly, good packaging determine the market value of the product. According to market surveys, when people observe the product, the first impression is visual perception of color and graphics. In packaging design, colors and graphics is one of the most active influence visual perception, the most sensitive elements. This paper analyzes the application of color and graphics on the packaging of chocolate products, elaborated on the packaging color and graphic design impact on the market value of the product.
Keyword：Package Design；Color；Graph
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