——“丝语”
在当今社会,市场竞争日益激烈,品牌形象在市场上占据了主导地位,成功的品牌形象,能够带动企业的发展,使企业在市场立于不败之地。通过市场调查、查询资料等方式,在文中阐述了品牌个性化的概念及内涵,同时分析了品牌个性化的表现形式,阐述了影响品牌个性化的直接因素与间接因素。并以此为依据,探讨如何实现品牌的个性化设计,最终得出结论,要实现品牌个性化,需要在品牌形象设计中,考虑消费者的心理、色彩的运用、图案的运用以及当前时尚理念的融入,因此,因此为依据进行毕业作品“丝语”设计。希望通过对品牌个性化的探讨作品的设计,能够对当前市场上的品牌形象设计提出一点建议。
关键词:丝语;品牌形象;个性化
In today’s society, increasingly fierce market competition, brand image held a dominant position in the market, the success of the brand image, to promote the development of enterprises, make the enterprise in an impregnable position in the market.Through market research, information query, in this paper expounds the concept and connotation of brand personalization, at the same time analyzed the brand personalized expression form, this paper expounds the factors affecting brand personalized direct and indirect factors.And on this basis, this paper discusses how to implement the brand of personalized design, finally came to the conclusion that in order to achieve personalized brand, need in the brand image design, consumer psychology, the use of color, design, and the current application of the concept of fashion, therefore, so as the basis for graduate work “silk” design.Hope that through study on brand personalized works design, brand image design to the current market put forward a little advice.
Keywords: silk;Brand image;personalized
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