目 录
摘 要
如今，随着科学技术的快速发展，企业都产业新技术与新设备，产品本身之间的竞争已经显得不是那么重要了，相关实在是有限。故现在产品之间的竞争更多的是产品包装之间的竞争，一个好的包装设计，能够更好的吸引消费者，给消费者一个好的印象，甚至是过目不忘。现代产品包装不仅仅代表的产品的形象，它对企业的形象有着重大的影响，可以毫不夸张地说，现代产品包装可以说是一个企业品牌形象的代名词，它直接关系到企业的形象与销售利益。糖果是日常生活中人们所喜好的零食，现在已经在世界各地都非常流行了，所以糖果的市场竞争是非常激烈的。因此一个好的糖果包装设计，对于糖果的销售有着重大的影响。本次设计先对糖果包装进行了市场调查，再针对调查情况进行包装设计。分别对包装的材料、结构、颜色这几个方面设计，以满足消费者的需求。
关键词：糖果 品牌形象 包装设计
Nowadays, with the rapid development of science and technology, enterprises are industry new technology and new equipment, the competition between the product itself is not so important, is limited.So now, the competition between products is more competition between product packaging, a good packaging design, can better attract consumers, give consumers a good impression, even never forgets anything.Modern packaging not only represent the image of the product, it has a significant impact on the image of the enterprise, it is no exaggeration to say, the modern product packaging can be said to be synonymous with a corporate brand image, it is directly related to enterprise’s image and sales.Candy is in daily life people are fond of snacks, is now very popular all over the world, so the candy market is very competitive.Therefore a good candy packaging design, to sales of candy has a significant impact.The design of candy packaging market survey first, then to investigate the situation of packaging design.Respectively for packing material, structure, color design, these a few respects to meet the needs of the consumers.
Keywords: candy packaging design brand image
