摘 要
天津年画是中国传承至今的民族文化中的一项,其拥有独特的历史价值与文化内涵,其元素的运用在当今品牌形象设计中拥有者不可忽视的地位。本文通过探讨天津年画的发展历史、文化价值及特色。同时探讨品牌形象设计与天津年画元素的渊源以及杜蕾斯品牌形象设计的特点和要素,综合分析后得出结论,在杜蕾斯品牌形象设计中融入天津年画元素能够更好的展现出其品牌形象视觉传达效果,凸显其文化内涵。最后,结合实例分析天津年画元素在杜蕾斯品牌形象设计中的运用。意在为今后相关品牌形象设计的方向提出自己的一点看法。
关键词:天津年画;品牌形象;杜蕾斯;设计
ABSTRACT
Tianjin New Year pictures is one of Chinese tradition of national culture, it has a unique historical value and cultural connotation, the use of its elements in today’s owners can not be ignored in the design of the brand image.This paper discusses the development history of tianjin New Year pictures, cultural value and characteristics.And brand image design and the origin and development of tianjin new elements and durex characteristics and elements of brand image design, come to the conclusion after comprehensive analysis, the durex in tianjin new elements in brand image design can better show their brand image visual communication effect, highlights its cultural connotation.Finally, combining the example analysis of tianjin new elements used in durex brand image design.Is related to brand image design direction in the future are put forward their own views.
Key words:Tianjin New Year pictures;Brand image;Durex.design
目 录