摘 要
随着现代社会物质生活条件的改善，人们的审美观、价值观都发生了很大变化，对玩具包装由原来的追求美观实用发展到了今天追求多元化、个性化的新阶段，而玩具包装设计的文化取向一直是设计师尤为关切的课题。中国传统节日文化为我国玩具包装设计工作者提供了取之不尽、用之不竭创意构思的素材。也只有对传统节日文化深层次的理解，融化，才能使玩具包装起到在文化认同下达到购买的目的，起到对消费者在满足使用功能的同时、升华和提高精神内涵的作用。
关键词 ; 玩具包装 民俗文化民族风格传统审美
Absteact
A considerable number of civil toys very creative forms of entertainment it with a distinctive, fun and pray for the enrichment of the lives of ordinary people, most of the subjects closely related to folk activities, working people are free to create art. Folk art toy is the essential connotation of people’s freedom and the intention to create an expression of aesthetic ideals. At the same time, many of the concepts of civil toys to modern toy design reference. Civil auspicious mean that the toys contained in the application of modern design to convey ideas. Its shape with imagination and flexibility to design a modern toys has brought inspiration and enlightenment, and extension of the modern toy design concept. China’s toy designers should explore local culture, with Chinese characteristics to create the image on decoration. Is the only nation in the world, China’s toy should be designed to have a unique national character, and the modern, fashion, toys designed for the Chinese to find accurate positioning and direction.
Key words Civil toys Auspicious significance Design Inspiration
目 录
摘 要 …………………………………………………………………………………1
Abstract ………………………………………………………………………………2
目 录 …………………………………………………………………………………3
前 言 …………………………………………………………………………………4
1 我国节日类玩具包装的起源与发展·········································5
2中国节日玩具包装各个发展阶段的特点··································5
- 玩具包装被赋予了促销的使命···········································5
3.1民间玩具对现代玩具设计的意义·······································6
3.2我国节日类商品玩具包装设计与中国文化······························6
3.3 中国节日类商品包装设计与市场销售 ····························6
- 民间节日艺术在玩具包装设计中的应用····································7
4.1包装中绿色材料的运用·············································7
4.2文字的运用·····················································7
4.3图形的运用······················································8
4.4色彩的运用······················································8
结 论······························································8
致 谢······························································9
参考文献····························································10
附 录······························································11
毕业设计作品 （彩色打印稿）···································
毕业设计作品 （光盘）·········································
