基于文化维度理论分析TCL集团跨文化管理的对策

摘要

随着经济全球化趋势的不断加强，TCL集团对外直接投资活动的不断扩大，几乎所有的TCL集团都面临着一个共同的问题，即跨国经营所引发的文化冲突。文化冲突处理不当往往会造成TCL集团在东道国经营的失败。本文从分析TCL集团文化冲突的表现及成因入手探讨了跨国经营中的文化冲突和融合问题及跨文化管理策略，并进一步阐述了促进TCL集团健康运营的对策和措施。

关键词：TCL集团；文化维度理论分析；跨文化管理

Abstract

With the continuous enhancement of economic globalization, foreign direct investment TCL group activities continue to expand, almost all of the TCL group are faced with a common problem, which is caused by transnational business culture conflict. The cultural conflict handling often result in failure operation TCL group. This paper starts from the manifestations and causes of cultural conflict TCL group examines the cultural conflict in transnational operation and integration problems and Strategies of cross cultural management, and further expounds the countermeasures and measures to promote the healthy operation of the TCL group.

Keywords: TCL group; analysis of cultural dimensions theory; cross-cultural management

1、个体主义与集体主义(着眼于个体还是集体的利益)

2、权力距离(人们对社会或组织中权力分配不平等的接受程度)

3、不确定性回避(对事物不确定性的容忍程度)

4、事业成功与生活质量(追求物质还是强调人际和谐)

5、长远导向与短期导向(着眼于现在还是放眼于未来)

二、TCL集团跨文化管理存在的问题