目录
Abstract————————————————————
论我国企业的管理创新
在当今经济全球化和金融危机的背景下，管理创新的成败直接关系到企业的生存和发展。企业可能会因为实施了一项成功的管理创新而获得新生，或者是荣登行业制高点，如GE、耐克、戴尔、远大、淘宝等国内外知名企业通过商业模式创新获得了成功，Apple、Sony、联想、太钢等企业通过战略创新获得了长足的发展，FedEx、Maersk、IBM、海尔等公司因服务营销创新一举成为行业领导者；同时企业也极有可能因为推行了一项失败的外部取向管理创新而一蹶不振，甚至是破产倒闭，如韩国大宇因盲目扩张而失去了昔日的市场地位、八佰伴因经营战略失误而宣告破产、电信巨人AT＆T因失败的“一站购齐”服务而被迫分裂、泛美航空公司因对市场环境的忽视而陨落。在风险与利益之间应如何选择成为很多企业决策者面临的一大难题。因此，本文从中国企业实践出发，对管理创新进行系统研究，从根本上发掘具有中国特色管理创新的共同特点，从而为企业提供理论和实践指导，有效提高管理创新的成功率，为企业获取竞争优势服务。
关键词：管理创新；研究；竞争优势
Abstract
In today’s economic globalization and the background of the financial crisis, management innovation success or failure is directly related to the survival and development of enterprises. Enterprises may be due to the implementation of a successful management innovation and rebirth, or is crowned as the commanding height of the industry, such as GE, Nike, Dell, ambitious, Taobao and other well-known enterprises at home and abroad by business model innovation success, Apple, Sony, Lenovo, TISCO and other enterprises have obtained the considerable development through strategic innovation, FedEx, Maersk, IBM, Haier and other companies for service marketing innovation has become the industry leader; at the same time, enterprises are also very likely because of the implementation of a failure of the external orientation management innovation and unable to get up after a fall, or even bankruptcy, such as South Korea’s Daewoo because of the blind expansion and lost its market position, because the management strategy mistakes Yaohan and declared bankrupt the telecommunications giant at & T, by the failure of “one-stop shopping” service and forced to split, Pan American Airlines because of the market environment and ignorance to fall. In between risks and benefits should be how to choose to be a challenge for many enterprise decision-makers. Therefore, this article from the China enterprise practice, systematic research on management innovation, explore the common features with the China characteristics of management innovation from the root, so as to provide guidance for the theory and practice of enterprise management innovation, improve the success rate, gain competitive advantage to serve for the enterprise.
Keywords:Management innovation; research;competitive advantage
