我国中小企业正在不断的蓬勃发展，但在发展过程中，中小企业注重的是企业的经济效益，而忽视了企业产品品牌的建立。品牌是企业可持续发展最有力的保障，只要企业存在就需要做品牌。针对中小企业的现状，建立新产品的品牌，具有一定的现实意义。作为快速发展中的中国，我们已经错过了多次发展机遇，再也不能坐失良机，而应该面对挑战，抓住电子商务发展带来的商机，为下个世纪日益激烈的全球化竞争作好人才、技术准备，转变经营观念。
关键词：中小企业、品牌建立、电子商务
Our country small and medium-sized enterprises are constantly booming, but in the process of development, small and medium-sized enterprises is the focus on the economic benefits of the enterprise, and neglected the enterprise brand establishment. The brand is the enterprise sustainable development the most powerful protection, as long as existing enterprise needs to do the brand. In view of the status of small and medium enterprises, establish a new brand products,Has the certain practical significance. As the rapid development of China, we have missed a number of opportunities for development, also cannot let slip the opportunity of, but should face the challenge, grasp the opportunities brought about by the development of e-commerce, for the next century the increasingly fierce global competition for talent, technology, change manages an idea.
Key words: small and medium-sized enterprises, brand building, electronic commerce
目 录
第2章、中小型企业发展现状
