摘 要
随着经济全球化和信息化的推进，信息的创造、加工、处理、传递成为经济增长的重要源泉，作为信息主要传递载体的电信业的战略地位越来越重要。本文力图从一个新的视角，将电信企业作为一个开放的、动态的系统来进行研究。结合电信企业的行业背景和特征，以“竞争优势外生论”和“竞争优势内生论”相互平衡为理论基础，联系我国电信企业经营管理实践，提出了电信企业在电信业务开发创新中应遵循市场机会与电信企业实力平衡的原则以及电信企业生存与电信企业发展平衡的原则，不断探索电信企业经营模式的创新，确立有效的企业竞争战略。在新的竞争环境中，电信企业只有最大限度挖掘和发挥企业经营资源的潜力，构筑企业核心竞争能力，才能把握未来市场竞争的主动权，获得持续竞争优势。
【关键词】电信企业；竞争；战略
Abstract
Along with the economic globalization and informatization, information creation, processing, handling, delivery has become the important source of economic growth, as the main information transmission carrier telecommunication industry is becoming more and more important strategic position. This article attempts from a new perspective, the telecommunication enterprise as an open, dynamic system to study. The combination of telecommunication industry background and characteristics, in order to” competitive advantage exogenous theory” and” competitive advantage endogenetic theory” to balance each other as the theoretical foundation, China telecom enterprise management practice, proposed the telecommunication enterprises in the telecom service development innovation should follow the market opportunity and telecommunication enterprise strength balance principle as well as the telecommunication enterprise survival with the development of telecommunications enterprises balance principle, to constantly explore the telecommunication enterprise business model innovation, establishing effective competitive strategy of enterprises. In the new competitive environment, telecom enterprises only maximize and play enterprise resource potential, build enterprise core competitive ability, to grasp the future market competition in the initiative, to obtain sustainable competitive advantage.
【Key words】 telecommunication enterprise; competition; strategy
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