我国电子商务企业融资情况分析
作者
资金问题是一个企业成功的关键因素之一。本文从资金的供给与需求出发，了解我国电子商务企业可供选择的融资渠道及其特点，在此基础上总结了我国电子商务企业的高现金储备需求、有效资金供给相对缺乏、资金供需缺口很大的资金供求现状，引出融资的必要性。文章第三部分重点分析了我国电子商务企业的银行融资障碍、风险投资障碍、债券融资障碍、上市融资障碍，及其原因。文章的第四部分从融资组合、融资时机、金融中介机构的选择、 融资成本等方面对融资策略做了初步探讨，并重点从我国电子商务企业生命周期角度提出融资策略。
关键词：电子商务企业；融资障碍；生命周期；融资策略
Analysis of the financing of China’s e-commerce businesses
Funding issue is a key factor in business success. Starting from the supply and demand of funds to understand China’s e-commerce businesses of financing options and their characteristics, summarized on this basis, e-commerce businesses in China were in the following capital supply and demand situation, the high demand for cash reserve, the relative lack of effective capital supply, the large gap of capital supply and demand, leading to the necessity for financing. The third part of the paper focused on banks financing obstacles, risk investment barriers, bond financing obstacles, listing financing obstacles and the reasons for these barriers. Financing strategies had been discussed from financial package，opportunity, the choice of financial intermediaries and cost in the forth part of the paper, furthermore, proposing the financing strategies mainly from our e-business of the life cycle.
Keywords：E-commerce business, Financing obstacles, Life-cycle, Financing strategy
