内 容 提 要
随着世界经济一体化的快速发展，中国巨大的市场潜力与发展前景吸引着越来越多的外资企业来华投资，零售业的巨头沃尔玛，家乐福等已经开始抢占中国的市场，这对中国零售企业带来了更多的挑战与机遇。物美集团作为中国的零售企业，在发展中坚持创新经营理念，不断改进，发展成就值得其他企业学习。在此背景下，本文首先简述经营理念对企业发展的重要性，然后对物美集团经营理念进行深入分析，最后提出物美的经验对我国企业创新经营管理的启示，希望我国企业坚持以人为本，坚持学习与创新，不断改善，加强企业的信息化建设，从而不断提升企业的核心竞争力，以期为相关的研究提供有力的参考依据。
关键词：物美集团 经营理念 创新
Abstract
With the rapid development of world economic integration, China’s huge market potential and development prospects of attracting more and more foreign enterprises to invest in China, the retail giant Wal-Mart, Carrefour, have already begun to seize the Chinese market, which China retail business brings more challenges and opportunities. Wumart Group, as the Chinese retail enterprises in the development adhere to the innovative business ideas, continuous improvement and development achievements worth learning from other enterprises. In this context, this paper first outlined the importance of the business philosophy of enterprise development, and in-depth analysis of Wumart Group business philosophy, and finally made the revelation of the the Wumart experience of business innovation management, and hope that China’s enterprises to adhere to the people to keep learning and innovation, continuous improvement, strengthen the construction of enterprise information, so as to continuously enhance the core competitiveness of enterprises to provide a strong reference to related research.
Keywords: Wumart Group Business philosophy Innovation
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