内容摘要
服务业营销是市场经济的产物，市场经济越发展，结合得就越紧密。随着服务业营销的发展，运用现代营销关系的思想和理念统摄、观照市场营销，从一个全新的角度来进行市场营销的策划和实施开始被一些企业界的有识之士所认识，并逐步运用于服务业企业实践。本文将就此进行全面的论证与分析。
服务业的快速发展得益于其快捷高效的营销模式，服务业最为看重的营销工具就是服务业的效果，依靠受过良好训练的服务员来进行市场的营销。现代营销观念在服务业的发展中起到了很大的作用。但是由于市场的变幻莫测，服务业的市场营销策略在实践中出现了一些问题，本文针对目前服务业营销管理存在不足的现象，分析了产生这些问题的主要原因，并在此基础上提出了相应的营销对策。
关键词：服务业；营销；模式
Abstract
Service industry marketing is the product of market economy, the development of market economy, combined with the more closely. Along with the service industry marketing development, the use of modern marketing ideas and concepts, under the perspective of marketing, from a new angle to marketing planning and implementation of some enterprises began to be a person with breadth of vision recognition, and gradually applied in service industry practice. This article will make a comprehensive argumentation and analysis.The rapid development of the service industry due to its fast and efficient marketing model, services most valued marketing tool is service industry, rely on well-trained attendants to marketing. Modern marketing idea in the development of service industry plays an important role. However, due to market change unpredictably, service industry marketing strategy in practice there are some problems, this article in view of the present service industry marketing management insufficient phenomenon, analysis the main reasons for these problems, and puts forward the corresponding marketing strategy.
Key words: service industry; marketing; mode
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