目 录
摘要·····················································（3）
关键词··················································（3）
一．镇江亿翔科技有限公司出口现状分析····················（4）
（一）出口产品介绍···································（4）
（二）出口市场分析·····································（4）
二．镇江亿翔科技有限公司产品出口问题分析·················（8）
（一）市场竞争激烈·······································（8）
（二）成本上涨···········································（9）
（三）汇率变动··········································（10）
（四）产品出口外向依存度高······························（10）
三．发展镇江亿翔科技有限公司进出口贸易的对策············（11）
（一）加大营销推广····································（11）
（二）增加产品附加值··································（12）
（三）优化产品结构····································（12）
（四）加强科技创新并减少依存度························（12）
结论··················································（13）
参考文献··············································（14）
浅析镇江亿翔科技有限公司
进出口贸易的现状及对策
【摘要】
自全球危机结束至今，世界经济正处于复苏阶段，中国电子产品行业在近几年崛起之快速，然而在其发展出口贸易的同时，也面临着许多问题。身处于竞争激烈的国际环境中，应该如何发挥企业优势，提高竞争力，进行更好的发展，本文通过对镇江亿翔科技有限公司的产品进出口贸易情况进行研究，对其产品出口现状、从公司面临的问题、采取的对策这三方面进行分析，提出公司应对目前经济现状下的对策。
【关键词】
电子产品；进出口贸易；现状；对策
【Abstract】
Since the end of the global crisis, the world economy is in the recovery stage. China’s electronics industry has risen rapidly in recent years. In the competitive international environment, how to exert the enterprise superiority, enhance the competitive power, and carry on the better development, this article carries on the research to the Zhenjiang Yixiang science and technology limited company’s product import and export trade situation, to its product export present situation, from The problems faced by the company, the measures taken to analyze these three areas in order to understand the company’s current economic situation in response to the export strategy.
【Key Words】
Export；Countermeasure ；electronic product
