——以北京昌润商贸有限公司为例
钢铁产业是国民经济的基础产业，在一国经济发展中具有举足轻重的作用。近年来，随着钢铁产业的发展，我国钢铁产品出口量迅速增长，但与此同时，贸易摩擦也相伴而生，并显现出日趋激烈的态势。尤其在金融危机爆发后，全球钢铁市场竞争进入白热化状态，对华贸易摩擦密集爆发，反倾销、反补贴、保障措施、特保措施等贸易救济调查层出不穷，严重影响了我国钢铁企业的出口贸易效益。如何应对贸易摩擦，已成为中国各钢铁企业及整个钢铁产业急需解决的重大问题之一。本文以北京昌润商贸有限公司为例分析其产品贸易现状及存在的问题，然后提出对应的策略。
关键词：钢材；贸易；策略
the steel industry is the basic industry of national economy, the economic development in a country with play a decisive role in the role of. In recent years, with the development of iron and steel industry, China’s iron and steel exports a quantity to grow quickly, but at the same time, the trade friction also is accompanied and be born, and appeared a fiercer. Especially in the financial crisis, the global steel market competition is entered turn white-hot condition, the trade friction between China and WTO outbreak, anti-dumping, countervailing, safeguards, safeguard measures and other trade remedy investigation emerge in an endless stream, a serious impact on China’s iron and steel enterprises export trade benefits. How to deal with trade friction, China has become the iron and steel enterprises and the whole steel industry need to solve one of the major issues. This paper takes Beijing Chang Run trading company as an example to analyze its products trade current situation and existing problems, and then put forward corresponding strategy.
Key words: steel; trade; strategy
目 录
内容摘要…………………………………………………………………………………………………………………. I
Abstract………………………………………………………………………………………………………………….. I
一、绪论…………………………………………………………………………………………………………………. 1
（一）选题背景及研究意义………………………………………………………………………………….. 1
（二）文献综述…………………………………………………………………………………………………. 1
1、贸易摩擦的微观经济理论………………………………………………………………………….. 1
2、贸易摩擦的宏观经济理论………………………………………………………………………….. 2
3、贸易摩擦的政治经济学分析………………………………………………………………………. 2
（三）研究内容…………………………………………………………………………………………………. 3
二、我国钢铁产品贸易及贸易摩擦的现状分析……………………………………………………………….. 3
（一）我国钢铁产品贸易现状………………………………………………………………………………. 4
1、当前钢材出口贸易的特点………………………………………………………………………….. 4
2、钢铁产品贸易的国际市场环境……………………………………………………………………. 4
（二）我国钢铁产品贸易摩擦现状………………………………………………………………………… 5
1、进入钢铁产品贸易摩擦高发期……………………………………………………………………. 5
2、反倾销是钢铁产品的主要贸易救济形式……………………………………………………….. 6
3、保障措施和特保措施层出不穷……………………………………………………………………. 6
三、钢铁产品贸易摩擦对昌润商贸有限公司对外贸易的影响…………………………………………….. 7
（一）北京昌润商贸有限公司简介………………………………………………………………………… 7
（二）钢铁产品贸易摩擦对北京昌润商贸有限公司对外贸易的影响…………………………….. 7
1、贸易摩擦加大公司的交易成本……………………………………………………………………. 7
2、溢出效应缩小公司现有出口市场………………………………………………………………… 8
3、加大公司开拓新市场的难度………………………………………………………………………. 8
4、对反倾销调查往往“消极避战”………………………………………………………………… 9
四、昌润商贸公司应对钢铁产品贸易摩擦的策略分析……………………………………………………… 9
（一）实施差异化营销策略开拓国际市场……………………………………………………………….. 9
（二）实施出口区域多元化………………………………………………………………………………… 10
（三）积极应对反侵销调查………………………………………………………………………………… 11
（四）积极配合国家宏观调控……………………………………………………………………………… 11
六、总结……………………………………………………………………………………………………………….. 12
参考文献……………………………………………………………………………………………………………….. 13
