浙江省服务贸易的优势分析
——会展业的优势分析
摘 要：随着世界经济和贸易的发展，世界各国和各地区经济竞争在相当程度上聚焦于服务贸易．浙江省作为我国经济较发达的省份，服务业和服务贸易在最近几年都得到了快速的发展。分析浙江省服务业和服务贸易发展状况对浙江省正在进行的贸易结构和产业结构调整具有重要的意义。
本文首先对服务业及服务贸易的相关理论进行了介绍和评述。然后分析了浙江发展会展业的优势条件及发展现状的基础上，提出浙江会展业应注重追求不断创新、提倡规模化办展、实现“专业化、国际化、品牌化”发展等建议。
关键词：浙江；服务贸易；优势；会展业优势；
Analysis of the advantagesof service trade in Zhejiang Province
— the Convention and exhibition industry advantage analysis
Abstract:With the development of world economy and trade, various countries and regions of the world economic competition to a considerable extent focused on trade in services. Zhejiang Province as our country economy relatively the province that develop, service industry and service trade in recent years has been rapid development. Analysis of Zhejiang ‘s service industry and service trade development of Zhejiang province is the trade structure and industrial structure adjustment has important significance.
This paper firstly in service industry and service trade theories are introduced and evaluated. Then it analyzes the development of Zhejiang exhibition industry advantage and development present situation in the foundation, proposed the Zhejiang Convention and exhibition industry should pay attention to the pursuit of continuous innovation, to promote large-scale exhibition,” specialization, internationalization, brand” development suggestion.
Key words: Zhejiang；trade in services；advantages；exhibition industry；
目 录
2.4较为完善的城市服务功能设施……………………………… 9
2.5政府重视与政策支持…………………………………….. 9
3浙江省发展服务贸易存在的问题………………………………. 10
3.1展览总体质量不太高……………………………………. 10
3.2缺少展会专业服务企业………………………………….. 10
3.3品牌展会太少，影响力不足………………………………. 10
3.4尚未形成良好市场秩序………………………………….. 10
3.5会展专业人才严重不足………………………………….. 11
3.6国内竞争的加剧……………………………………….. 11
3.7国外知名会展公司将抢占会展业制高点……………………… 11
4浙江省发展服务贸易的对策………………………………….. 12
4.1加快会展业国际化水平………………………………….. 12
4.2是积极开展国际国内合资合作经营…………………………. 12
4.3各城市互相协商……………………………………….. 12
4.4创建低碳经济时代的会展………………………………… 13
4.5会议展览业协会也可以参加展览专业人才培训………………… 13
4.6商业或行业协会要协调和规范会展市场行为………………….. 13
4.7发挥产业优势和区位优势………………………………… 14
