摘 要：大学生是我国创业者中最具活力的一个群体，其理论基础较深厚，并且文化素质也较高，这些大学生走在时代的最前面，对时代的需求了解得更快，把握得更准确，能使自己的智力资源和创造性得到不断地发展。我国经济社会快速发展需要大学生积极创业，活跃经济，大学生创业在我国战略崛起形势下，机遇和挑战并存。当前，在创业精神培养方面，我国高校的创业教育取得了些许成就，但还必须加强和提高大学生在创业能力训练方面的能力。所以，认识到大学生自主创业的重要性，探索强化大学生创业意识和培养创业能力的途径，具有十分重要的现实意义。
本文主要是对创办一个教育培训机构来书写创业计划书。目前国内无论是官方还是教育界对教育培训市场的研究没引起足够的重视，是一块被“遗弃”的领域。当前的研究大多出于短期的、现实的经济目的，缺乏系统的研究。研究国内外，大多数是关于培训的理论渊源的介绍。本文从战略管理、投资管理、财务管理等因素入手，对教育培训机构进行外部环境和内部环境分析，在此基础上，对教育培训机构的持续发展做战略上的探索和研究。力图推进中小学课外培训市场的研究进程，确保培训市场健康、可持续发展。
关键词: 创业，教育机构
business plan
Abstract:College students are the founders of our country’s most dynamic a group, its theoretical basis is deep, and cultural quality is higher also, these students walk in the front of the era, the understanding of the needs of times faster, more accurate grasp, can make their own intellectual resources and creativity to get continuously development. The fast economic and social development needs college students entrepreneurship, active economy, college students’ entrepreneurship in the rise of China’s strategic situation, opportunities and challenges coexist. At present, in the aspect of training the entrepreneurial spirit of entrepreneurship education in colleges and universities have made some achievements, but also must strengthen and improve college students’ ability in terms of entrepreneurship training. So, realize the importance of college students’ self-employment, explore to strengthen college students’ entrepreneurial awareness and ways to cultivate entrepreneurial ability, has very important practical significance.
This article is mainly to create an education and training institutions to write business plan. At present, both the official and the education sector on the education and training market research did not give enough attention, is a “abandoned” areas. Most of the current research for short-term, realistic economic purposes, the lack of systematic research. Research at home and abroad, most of the introduction to the theoretical origins of training. Based on the factors such as strategic management, investment management and financial management, this paper analyzes the external environment and internal environment of educational training institutions. On this basis, this paper makes a strategic exploration and research on the sustainable development of educational training institutions. Trying to promote the primary and secondary school extracurricular training market research process to ensure that the training market healthy and sustainable development.
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Key words： entrepreneurship，Education institutions
目 录
1 绪论…………………………………………………………. 1
1.1 研究背景及意义…………………………………………… 1
1.2 研究思路………………………………………………… 1
1.3 研究方法………………………………………………… 2
1.4 研究步骤………………………………………………… 2
2 相关理论与概念………………………………………………… 3
2.1 战略管理理论…………………………………………….. 3
2.2 投资管理理论…………………………………………….. 3
3 项目概况……………………………………………………… 5
3.1项目概况………………………………………………….. 5
3.1.1机构名称及类型……………………………………….. 5
3.1.2 创业的管理团队………………………………………. 5
3.1.3 机构发展目标及战略规划……………………………….. 5
3.2 项目选址………………………………………………… 6
3.3 机构的办学理念…………………………………………… 6
3.4 可行性分析………………………………………………. 7
4 市场营销策略………………………………………………….. 8
4.1 市场营销4P理论概述………………………………………. 8
4.1.1 产品的组合………………………………………….. 8
4.1.2 定价的组合………………………………………….. 8
4.1.3 分销的组合………………………………………….. 8
4.1.4 促销组合……………………………………………. 9
4.2 市场营销策略分析…………………………………………. 9
4.2.1 深化教育机构对网络营销的认识………………………….. 9
4.2.2 加大人才的培养和管理…………………………………. 9
4.2.3 充分利用网络广告，利用网络收集市场信息和情报……………. 9
4.2.4 加入专业信息网，利用网络营销软件开展营销活动…………… 10
5 财务预测与分析……………………………………………….. 11
5.1 盈利分析……………………………………………….. 11
5.1.1 项目资金来源与未来三年收入预测……………………….. 11
5.1.2 机构经营成本预测……………………………………. 12
5.1.3 费用预测…………………………………………… 12
5.1.4 未来三年收入预测明细………………………………… 13
5.1.5 未来三年的成本费用预测………………………………. 13
6 风险对策分析…………………………………………………. 15
6.1 政策风险……………………………………………….. 15
6.2 人力资源风险……………………………………………. 15
6.3 竞争风险……………………………………………….. 16
6.4 财务风险……………………………………………….. 17
结 论………………………………………………………….. 18
致 谢………………………………………………………….. 19
参考文献……………………………………………………….. 20
