中小企业竞争力提升与管理战略选择
摘要：中小企业内部的经济管理活动对于企业的生存与发展都有着非常重要的作用, 而中小企业本身也是我们国家国民经济的重要组成部分, 因此中小企业内经济管理水平的提高和管理战略的选择是非常有利于其市场竞争力的提升的, 能够最大程度的保证我们国家的中小企业在现代竞争激烈的市场环境下立于不败之地。在本文当中，首先是对我们国家中小企业内部经济管理当中存在的问题进行了简要的说明和分析，并在此基础之上重点阐述提高中小企业经济管理市场竞争力的方法与策略，希望能够对相关方面工作的进行有所指导。本文主要致力于分析提高中小企业经济管理市场竞争力的措施，因此首先对其基本的背景进行简要介绍，并在此基础之上较为全面的分析我们国家中小企业在现今发展状况之下上存在的问题，文章着重分析中小企业经济管理市场竞争力提高的措施，并认为在具体实施的时候还需要根据中小企业自身经营的状况来进行探讨和决定。
关键词：中小企业 竞争力 经济管理 方法策略
Abstract: the small and medium-sized enterprise internal economic management activities has a very important role for the survival and development of enterprises, small and medium-sized enterprises is an important part of our national economy, so as to improve the management of small and medium enterprises in the economic and financial strategic choice is very conducive to improving its competitiveness in the market, to the maximum the degree of guarantee of our country’s small and medium enterprises remain invincible in the fierce competition in the market environment. In this paper, the first is the existence of the small and medium-sized enterprise in our country economic management problems are discussed and analyzed, and on this basis focuses on strategies and methods to increase economic management market competitiveness of small and medium-sized enterprises, related to work for the guidance. This paper mainly focuses on the analysis of the market competitiveness of small and medium-sized enterprises to improve economic management measures, therefore based on the basic background are briefly introduced, and on the basis of a comprehensive analysis of existing in the current development situation of our country small and medium-sized enterprises, this chapter focuses on the analysis of the market competitiveness of small and medium-sized enterprises to improve economic management measures, and that in the specific implementation of small and medium-sized enterprises also need according to their own business situation to discuss and decide
Keywords: small and medium sized enterprises Financial strategy Competitiveness Economic management Methods and Strategies
目录
一、引言
二、中小企业实施战略管理模式选择
2.1专业化经营战略
2.2相关多元化战略
2.3品牌经营战略
2.4联合经营战略
三、我国中小企业经济管理当中存在的问题分析
3.1经济管理方式落后
3.2管理人员流动过于频繁
3.3管理体质的缺陷导致创新型人才流失
四、加强我国中小企业经济管理市场竞争力的策略分析
4.1优化管理人才的培养和利用
4.2改革中小企业的经济管理方式
4.3采用科学管理策略优化企业核心竞争力
小结
参考文献
