摘 要
随着全球经济的快速发展，商业之间的竞争越来越激烈。伴随着网络信息的发展，企业的网络营销逐渐成为了各个企业的必争之地。搜索引擎优化（SEO）就是针对搜索引擎对网页的检索特点，让网站建设各项基本要素适合搜索引擎的检索原则，从而获得搜索引擎收录尽可能多的网页，并在搜索引擎自然检索结果中排名靠前，最终达到网站推广的目的。本论文通过对纺织外贸企业网络营销中SEO的研究，探索出SEO与企业营销之间的关系，并且构筑出有利于纺织外贸企业网络营销发展的具体实施方式。
关键词：SEO;纺织外贸企业；网络营销
Abstract
With the rapid development of global economy, the increasingly fierce competition between business. With the development of network information, enterprise network marketing has become a hotly contested spot of the enterprises. Search engine optimization ( SEO ) is aimed at search engine on the webpage retrieval features, let the website construction of the basic elements for search engine retrieval principles, so as to obtain the search engine to collect as much as possible of the webpage, and in natural search results in search engine rankings, ultimately achieve the purpose of website promotion. The present paper through to the textile foreign trade enterprise network marketing in SEO research, explore the relationship between SEO and enterprise marketing, and to build a beneficial textile foreign trade enterprise network marketing development and implementation way.
Key words: SEO; textile foreign trade enterprise; network marketing
目 录
Abstract………………………………………………….. 1
1.2 论文研究的问题和意义…………………………………. 1
3.2 搜索引擎对企业网站营销的重要性………………………… 3
3.3 搜索引擎优化与网络营销的关系………………………….. 4
5.1纺织外贸企业搜索引擎营销实施的前期分析…………………. 5
5.1.4 网站信息及关键字分析……………………………. 7
5.2 纺织外贸企业搜索引擎营销策略的具体实施…………………. 7
