摘 要
自八十年代初我国的物业管理起始在深圳、广州,物业公司更加注重对客户的竞争于是开始了快速的发展和90年的市场竞争中,“业主满意”的重点成为物业公司成功的最重要的标准规模,同样的,我国物业管理在给社会各界以给予更多的国际标准化和人道主义色彩的楼盘品质的不断提高,人们对物业管理的标准要求也在不断提高,而且随着信息化现代技术发展的推动,物业管理现代科技技术能力也在被带领快速增长,从调查看,对于客户满意度分析,客户的文化增长的因素客户传递了价值点基于满足需求,它需要基本关系的实践创新,从而探讨顾客满意度和内在联系。
客户,认为他从可以提供商品的位置以购买商品从而追求最大化的价值,他们是产品价值的帐户的所有者,服务价值,人员价值、形象价值、货币花费等等,当你体验到公司的服务,成本等因素就会与自身所得利益的总价值之间比较,所以更看重的是客户满意度,所以服务于业主,要以在安全和清洁提供了一个优雅的居住环境,实现客户价值最大化,从而达到客户的满意度,这是促进物业升值和保护。
关键词:物业服务;顾客满意;策略研究;信息化发展
Abstract
Since the early 1980s, China’s property management began in Shenzhen, Guangzhou, property companies pay more attention to the competition of customers so began a rapid development and 90 years of market competition, the “owners satisfied” focus on the success of the property company Important standard size, the same, China’s property management in the community to give more international standardization and humanitarian color of the real estate quality continues to improve, people’s property management standards are also rising, and with the information The development of modern technology, property management, modern technology and technology capacity is also led by rapid growth, from the survey, for customer satisfaction analysis, the customer’s cultural growth factors customers pass the value point based on satisfying the demand, it needs basic relationship practice Innovation, and thus explore customer satisfaction and internal relations.
Customers, think that he is from the location where the goods can be provided to buy goods in order to pursue the maximized value, they are the owner of the product value of the product, the value of the service, the value of the people, the value of the image, the money spent, etc. When you experience the company Service, cost and other factors will be compared with the total value of the benefits of their own income, so pay more attention to customer satisfaction, so the service to the owners, to the safety and cleanliness to provide an elegant living environment, to achieve the greatest customer value So as to achieve customer satisfaction, which is to promote the appreciation and protection of the property.
Key Words: property services; customer satisfaction; strategy research; information development