电影短片是一种称呼，早在电影诞生之初就已产生，用来形容各种形式和风格的电影。是电影中最令人眼花缭乱的一种形式，它既不是一种风格，也不是一个种类。除了时间长短的区别之外，并没有简明的标准或者清晰的特征运用于电影短片的定义。早期的电影几乎都是短片，经历了一百年技术和美学的发展，短片仍保留着一个世纪前的一些特质。本文通过对影视短片艺术性的分析，提出其在商业中的应用策略。
关键词：影视短片 艺术 商业应用
The short film is a term of address， as early as the beginning of the film had been generated， used to describe the various forms and style of the film. In the film most people see things in a blur of a form， it is not a style， nor is a species. In addition to the length of time difference， and there is no concise criteria or clear feature for short film definition. Early films are almost always short， experienced 100 years of technology and the development of aesthetics， short film still retains some of the characteristics of a century ago. This article through to the film clip art analysis， put forward its applications in business strategy.
Key words: Video clips,Art,Commercial application
目 录
Abstract…………………………………………………….. II
1 影视短片的艺术特点…………………………………………… 2
1.1简约朴实的艺术表现风格………………………………………. 2
1.2精准定位的艺术表现手法………………………………………. 2
2 网络电影的发展现状…………………………………………… 4
3 网络时代影视短片的艺术性在商业中的应用…………………………. 5
