Table of contents
1.0 situation analysis/ current marketing mix(4pages) 2
1.1 current product of Chanel 2
1.3 current place/distribution. 4
2.0 brand positioning theory (2 pages) 6
2.1 define and explain brand positioning. 6
2.2 draw a perceptual map for the brand your lecturer has assigned to your class. 6
3.0 target market identification (2 pages) 8
3.1 geographic segmentation. 8
3.2 demographic segmentation. 8
3.3 psychographic segmentation. 8
3.4 behavioral segmentation. 8
声明：本站所有文章，如无特殊说明或标注，均为本站原创发布。任何个人或组织，在未征得本站同意时，禁止复制、盗用、采集、发布本站内容到任何网站、书籍等各类媒体平台。如若本站内容侵犯了原著者的合法权益，可联系我们进行处理。
