摘要：电子商务是一种全新的商业运营模式，它具有创新性和高成长性等鲜明的特点。电子商务的发展不仅改变了企业的经营环境，同时也改变了企业的经营规则。在电子商务时代，企业要想继续获得成长和发展，就必须要顺应电子商务发展的潮流。浙江作为我国重要的服装产业基地，拥有华东地区最密集的服装专业批发市场。电子商务的迅猛发展成为推动服装专业市场进行新一轮改造升级的主要因素。服装专业市场只有抓住机会大力发展电子商务，才能够保证其持续繁荣与发展。因此，本文主要研究电子商务在服装专业市场的发展问题。本文以定性分析与定量分析相结合的方法，以杭州四季青服装批发市场为实际案例，对浙江服装市场电子商务的发展现状进行分析，结合相关理论从四个方面对浙江服装批发市场电子商务存在的问题进行分析，并针对问题提出相应的解决方案，让电子商务为浙江服装批发市场带来更多的竞争机遇和领先地位。
关键词：浙江；四季青；服装专业市场；电子商务
Abstract
E-commerce is a new business model, it has the distinctive features of the innovative and high growth. The development of electronic commerce has not only changed the business environment, but also changed the operating rules of the enterprise. Age of electronic commerce, enterprises are to continue to grow and develop, it is necessary to conform to the trend of the development of electronic commerce. Zhejiang Province as China’s garment industry base in east China is the most intensive professional clothing wholesale market. The rapid development of electronic commerce as a new round of the upgrading of the main factors to promote the professional apparel markets. The apparel specialty market only to seize the opportunity to develop e-commerce, to ensure the continued prosperity and development. Therefore, the development of e-commerce in the apparel specialty market. In this paper the method of combining qualitative analysis with quantitative analysis, Hangzhou Evergreen clothing wholesale market is the actual case, Zhejiang clothing market development status of e-commerce analysis, combined with the theory from the four aspects of the clothing wholesale market in e-commerce in Zhejiang the analysis of the issues and propose appropriate solutions to the problem and bring more opportunities for competition and leadership of e-commerce clothing wholesale market in Zhejiang.
Key words: Zhejiang; Sijiqing; The electronic commerce; Clothing market;
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